Thrive
$60.00
THRIVE
Whole-Food Nutrient-Dense Green Powder
Plant Diversity. Whole-Food Nutrition. One Simple Daily Ritual.
Most of us know we should eat a colorful, diverse assortment of fruits, vegetables, leafy greens, berries, seeds and other plant foods every day.
Real life doesn't always cooperate.
Busy schedules, stress, travel, skipped meals and limited food variety can create a gap between the way we want to nourish ourselves and the way we actually eat.
That's why we created THRIVE.
THRIVE is our signature whole-food, nutrient-dense green powder made from 21 carefully selected plant ingredients representing leafy greens, vegetables, berries, fruits, seeds, algae, sea vegetables and traditional adaptogenic herbs.
We think of THRIVE as a whole-food nutritional safety net.
It doesn't replace vegetables.
It doesn't replace fruit.
And it doesn't replace a healthy diet.
Instead, THRIVE was created to make it easier to add more plant diversity, naturally occurring nutrients and beneficial plant compounds to your everyday routine.
Simply add it to water, juice or your favorite smoothie and make nourishing your body part of your daily ritual.
WHY WE CREATED THRIVE
Human nutrition is about much more than isolated vitamins and minerals.
Whole plants contain extraordinarily complex combinations of vitamins, minerals, fiber and thousands of naturally occurring compounds called phytonutrients or phytochemicals.
Different families of plants—and even their different colors—provide different combinations of these compounds.
That's why THRIVE isn't really just a “green powder.”
We intentionally combined deep greens, reds, blues, purples and other richly colored plant foods to provide a broader spectrum of plant compounds.
Then we added two of our favorite traditional adaptogenic herbs—ashwagandha and holy basil—to complement the nutritional blend with herbs traditionally used to help the body adapt to physical and emotional stress.
The result is a whole-food plant formula designed to complement a healthy lifestyle and support everyday nutrition, antioxidant defenses, digestive wellness, cardiovascular and metabolic wellness, normal immune function, stress resilience and overall well-being.
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IMPORTANT SAFETY INFORMATION
Whole foods and herbs contain biologically active compounds. That is part of what makes plants interesting—but it also means that “natural” doesn't automatically mean appropriate for every person.
If you take prescription medication or have a chronic health condition, discuss the complete THRIVE ingredient list with your physician or pharmacist.
Pregnancy & Breastfeeding
THRIVE should only be used during pregnancy or breastfeeding with the approval of a qualified healthcare professional. Ashwagandha, in particular, is generally not recommended during pregnancy.
Thyroid Conditions
Ashwagandha may influence thyroid function, and dulse naturally contains iodine.
People with thyroid disease or taking thyroid medication should obtain professional guidance before using THRIVE.
Autoimmune Conditions & Immunosuppressant Therapy
Ashwagandha may influence immune activity. People with autoimmune conditions or taking immunosuppressive medication should consult their clinician before use.
Diabetes & Glucose-Lowering Medication
Several THRIVE ingredients have been investigated for effects on glucose metabolism.
People taking insulin or glucose-lowering medications should discuss THRIVE with their healthcare professional and monitor glucose as directed.
Blood-Pressure Medication
Hibiscus, beetroot and ashwagandha have each been investigated for effects related to blood pressure.
People taking antihypertensive medication should consult their healthcare professional, particularly if they are prone to low blood pressure.
Warfarin, Anticoagulants & Antiplatelet Medication
Kale, collards and alfalfa can contribute vitamin K. Maintaining consistent vitamin-K intake is especially important for people taking warfarin.
Published case reports have also raised concern about interactions between goji products and warfarin.
People taking anticoagulant or antiplatelet medication should obtain medical guidance before using THRIVE.
Liver Conditions
Rare cases of liver injury have been reported in association with ashwagandha supplements.
People with current or previous liver disease should consult a qualified healthcare professional before using products containing ashwagandha.
Kidney Disease
People with chronic kidney disease can have individualized requirements for minerals, electrolytes and certain foods or herbs depending upon kidney function, medications and laboratory results.
Anyone with kidney disease should discuss THRIVE with their kidney-care clinician or renal dietitian.
Surgery
Tell your surgical team about all herbs and supplements you use and follow their recommendations about discontinuing supplements before a procedure.
THE THRIVE PLANT INGREDIENTS
1. DEEP GREENS & MINERAL-RICH PLANTS
Everyday Nutrition • Phytonutrients • Cellular & Immune Support
Moringa A nutrient-dense leaf containing carotenoids, polyphenols, minerals and other phytochemicals. Moringa has a long history as both a food and traditional botanical and is researched for antioxidant, inflammatory and metabolic effects. Traditionally used to support nutrition, vitality and metabolic wellness.
Kale A dark leafy cruciferous vegetable rich in carotenoids, vitamin K, folate and phytochemicals. Its glucosinolates provide additional compounds associated with cruciferous vegetables and cellular-defense pathways.
Collard Greens A nutrient-rich Southern staple providing carotenoids, vitamin K, folate and glucosinolates. Collards combine the nutritional benefits of leafy greens with the unique phytochemistry of cruciferous vegetables.
Barley Grass Young barley grass provides chlorophyll, micronutrients and naturally occurring phytochemicals. Traditionally consumed as a green food to increase the amount and variety of nutrient-rich plants in the diet.
Alfalfa A nutrient-rich green plant containing chlorophyll, carotenoids, minerals and vitamin K. It has a long history of traditional use as a nutritive herb.
Chlorella A freshwater microalga rich in chlorophyll, carotenoids and other nutrients and phytochemicals. Clinical research has investigated chlorella in relation to cholesterol, LDL cholesterol, blood pressure and fasting glucose. A meta-analysis of 19 randomized trials involving 797 participants reported improvements in several cardiovascular and metabolic markers, with results varying by dose, duration and health status.[1]
Dulse A red sea vegetable that contributes a distinctive spectrum of trace minerals and can provide iodine. Dulse expands THRIVE's nutritional diversity beyond land-based plants.
2. BLUE, PURPLE & RED PLANTS
Anthocyanins • Polyphenols • Antioxidant Defense
Açaí A deep-purple fruit rich in anthocyanins and other polyphenols—plant compounds studied for antioxidant and cellular-protective activities.
Blueberry One of the best-known dietary sources of anthocyanins. Its blue-purple pigments and polyphenols have been widely studied in relation to cardiovascular, vascular, metabolic and cognitive health.
Maqui Berry An intensely purple South American berry especially rich in anthocyanins. Maqui adds another concentrated source of colorful polyphenols to THRIVE's plant diversity.
Goji Berry Used as both food and in traditional Chinese health practices for centuries. Goji provides carotenoids, polysaccharides and polyphenols and has been researched for antioxidant, metabolic and general wellness support.
Gooseberry Provides vitamin C and polyphenolic compounds while adding another fruit family to THRIVE's broad spectrum of plant foods.
Hibiscus Rich in anthocyanins, polyphenols and organic acids and traditionally used for cardiovascular wellness. A systematic review and meta-analysis of 17 trials reported reductions in systolic blood pressure and LDL cholesterol with studied hibiscus preparations.[2] These findings do not establish that THRIVE treats hypertension or high cholesterol.
3. BRIGHT FRUITS & VITAMIN-C-RICH FOODS
Antioxidant Defense • Collagen Formation • Immune Nutrition
Acerola Cherry Naturally rich in vitamin C and also provides carotenoids and polyphenols. Vitamin C contributes to normal immune function, collagen formation and protection of cells from oxidative stress.
Baobab The fruit of the African baobab tree provides fiber, vitamin C and polyphenols. Its whole-food combination of fiber and phytonutrients makes it much more than simply a source of isolated vitamin C.
4. CRUCIFEROUS & VASCULAR-SUPPORTING VEGETABLES
Cellular Defense • Circulation • Cardiovascular Wellness
Broccoli Provides fiber, vitamin C, folate, carotenoids and glucosinolates. Glucosinolates can form biologically active compounds such as isothiocyanates, which are studied for their role in normal cellular-defense pathways.
Beet Root Contains colorful betalain pigments and naturally occurring dietary nitrates. Dietary nitrate participates in the nitrate–nitrite–nitric-oxide pathway. Nitric oxide supports normal blood-vessel relaxation and circulation. Beetroot preparations have been studied for vascular function, exercise performance and blood pressure.
5. FIBER, SEEDS & ESSENTIAL FATS
Digestion • Satiety • Cardiovascular & Metabolic Nutrition
Chia Seed Provides dietary fiber, plant protein, minerals and alpha-linolenic acid (ALA), an essential plant omega-3 fatty acid. Clinical research has examined chia in relation to blood pressure, blood lipids, glucose metabolism, waist circumference and other cardiometabolic markers. Systematic reviews have reported improvements in blood pressure and selected metabolic markers, although findings vary by dose and study design.[3,4]
6. ADAPTOGENS & TRADITIONAL STRESS-SUPPORT HERBS
Stress Resilience • Nervous-System Support • Well-Being
Chronic stress can influence sleep, appetite, eating behaviors, blood pressure, glucose regulation and overall well-being. THRIVE therefore includes two traditional adaptogenic plants.
Ashwagandha Used for centuries in Ayurveda (the traditional Indian system of health that uses food, herbs and lifestyle practices to support health and balance). Ashwagandha is considered an adaptogen—a botanical traditionally used to help the body adapt to physical and psychological stress.
Modern clinical research has examined ashwagandha for stress, anxiety and cortisol. A 2024 systematic review and meta-analysis of nine randomized controlled trials involving 558 participants found improvements in perceived stress, anxiety scores and serum cortisol compared with placebo.[5]
Holy Basil — Tulsi Another important Ayurvedic herb traditionally used to support resilience, vitality, mental clarity and well-being. Modern research has investigated holy basil in relation to stress, mood, sleep and metabolic wellness, although human research remains more limited than for some better-studied botanicals.
WHY THIS DIVERSITY MATTERS
THRIVE combines 21 whole-food and botanical ingredients representing leafy greens, cruciferous vegetables, berries, fruits, seeds, algae, sea vegetables and adaptogenic herbs.
Together they provide a diverse spectrum of naturally occurring fiber, vitamins, minerals, carotenoids, chlorophyll, anthocyanins, polyphenols, glucosinolates, betalains, essential fatty acids and other phytonutrients.
Rather than relying on one “superfood,” THRIVE was created around a simple principle: greater plant diversity provides a broader spectrum of nourishment.
The Plant Compounds in Thrive
PLANT COMPOUNDS: THE HIDDEN POWER INSIDE PLANTS
When we talk about eating a “rainbow” of plant foods, we're talking about much more than beautiful colors.
Plants naturally produce thousands of compounds that help protect them from sunlight, insects, microorganisms and environmental stress. These compounds also create many of their colors, aromas and flavors.
When we eat plants, some of these compounds interact with our biology. They are commonly called phytochemicals or phytonutrients.
Unlike essential vitamins and minerals, most phytonutrients don't have a required daily intake. However, diets rich in diverse plant foods are associated with better health, and researchers continue to study how these compounds may contribute to those benefits.
THRIVE was intentionally created with different colors and families of plants to provide a broader spectrum of these naturally occurring compounds.
Polyphenols
What they are: A large family of compounds found in fruits, vegetables, berries, herbs, seeds and other plants.
What they do: Polyphenols participate in antioxidant defense and cellular signaling and may influence inflammatory pathways, blood-vessel function and the gut microbiome.
Why they matter: Their role extends beyond antioxidant activity. Many interact with biological pathways involved in how cells respond to stress.
THRIVE sources: Blueberry, açaí, maqui, hibiscus, goji, gooseberry, moringa and holy basil.
Anthocyanins
What they are: A subgroup of polyphenols responsible for many of the red, blue, purple and black colors in plants.
What they do: Anthocyanins have antioxidant properties and are studied in relation to cardiovascular, vascular, metabolic, brain and cellular health.
Why they matter: They're one reason deeply colored fruits and vegetables are valuable components of a diverse diet.
THRIVE sources: Blueberry, maqui berry, açaí and hibiscus.
Carotenoids
What they are: Plant pigments that include beta-carotene, lutein and zeaxanthin. Although associated with yellow, orange and red foods, they're also abundant in dark leafy greens, where chlorophyll masks their color.
What they do: Some carotenoids can be converted into vitamin A, while others have specialized functions in tissues and antioxidant defense.
Why they matter: Carotenoids contribute to normal vision, immune function, cellular health and antioxidant protection.
THRIVE sources: Kale, collards, moringa and broccoli.
Chlorophyll
What it is: The green pigment plants use to capture light for photosynthesis.
Why it matters: Chlorophyll-rich foods frequently provide a much larger nutritional package that can include carotenoids, folate, minerals, fiber and numerous phytochemicals.
THRIVE sources: Chlorella, moringa, barley grass, kale, collards and alfalfa.
Glucosinolates
What they are: Sulfur-containing compounds found primarily in cruciferous vegetables.
What they do: When these vegetables are chopped, chewed or otherwise processed, glucosinolates can form biologically active compounds called isothiocyanates. One of the best known is
Sulforaphane.
Why they matter: These compounds are extensively studied for their roles in normal cellular-defense and detoxification-enzyme pathways.
THRIVE sources: Broccoli, kale and collards.
Betalains
What they are: Natural red-violet and yellow pigments particularly associated with beets.
What they do: Betalains have antioxidant properties and are being studied for their interactions with oxidative and inflammatory processes.
THRIVE source: Beet root.
Naturally Occurring Dietary Nitrates
What they are: Naturally occurring compounds found in vegetables, especially beets and certain leafy greens.
What they do: Dietary nitrate can be converted through the body's nitrate → nitrite → nitric oxide pathway.
Why they matter: Nitric oxide helps support normal blood-vessel relaxation, circulation and vascular function.
THRIVE source: Beet root.
Flavonoids
What they are: A major subgroup of polyphenols found throughout the plant kingdom.
What they do: Flavonoids interact with antioxidant, vascular and cellular-signaling systems and are widely researched in relation to cardiovascular and metabolic health.
THRIVE sources: Berries, hibiscus, moringa, holy basil and other plants in the formula.
Plant Omega-3 Fatty Acids
What they are: Chia provides alpha-linolenic acid (ALA), an essential plant-based omega-3 fatty acid.
What it does: ALA supports normal nutrition and can be converted by the body, although inefficiently, into the longer-chain omega-3 fatty acids EPA and DHA.
Why it matters: Essential fatty acids are important components of cell membranes and support normal physiological function.
THRIVE source: Chia seed.
Fiber
Fiber isn't technically a phytonutrient, but it's one of the most important components of plant foods.
What it does: Different types of fiber support bowel regularity and satiety and can contribute to healthy glucose and cholesterol metabolism. Fiber also helps nourish the community of microorganisms that make up the gut microbiome.
Why it matters: Fiber-rich diets are associated with digestive, cardiovascular and metabolic health.
THRIVE sources: Chia, baobab, fruits, vegetables, greens and other whole-plant ingredients.
WHY PLANT DIVERSITY MATTERS
No single plant contains every beneficial nutrient or phytonutrient.
That's why dietary diversity matters.
Different colors and plant families provide different combinations of polyphenols, anthocyanins, carotenoids, chlorophyll, glucosinolates, betalains, flavonoids, fiber, essential fatty acids, vitamins and minerals.
THRIVE brings many of these plant families together in one convenient whole-food powder.
The goal isn't to replace a colorful, plant-rich diet.
It's to help you add even more plant diversity to it.